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ADVERTISER FEEDBACK
"I just wanted to take a minute to say thanks for your help with
our marketing campaign. As you know, we have advertised in Urban
Home for several years now, as well as other publications in
the Charlotte market. Over the past year,
I have noticed that we are getting more leads and most importantly,
quality leads, from Urban Home. Often times, a client calls for
information and I visit their home to review our services,
and your magazine is nearly always there in the customer's
home. They hold on to Urban Home and trust it, as a good information
source for home related articles. Furthermore, your distribution
in the greater metro area is wonderful. The magazine covers
are beautiful and attract homeowners to pick up the
magazine. It "catches" me
when I look at it, still to this day. Finally, from a business
perspective, I appreciate your honesty and business ethics. You
and your staff have done exactly what you say you will do.
I realize advertising has its risks and that you can't guarantee
results, but I must say, Urban Home magazine is doing VERY well
for us."
Rick McCracken
CMD Designs, Inc / Cornerstone Mantels
"I have advertised in Urban Home for for more than two years. I can't
tell you how many people come into my showroom, magazine in
hand. The readers of Urban Home are the perfect demographic
for our business. We design and
create custom stained and beveled glass. The customers from
Urban Home are always high quality and affluent. It is the
perfect place to advertise and the only magazine I use in this market. Urban Home works."
Pat Conway
Carolina Creative Glass
"I am writing to you to let you know what a huge impact Urban Home
has had on our new home sales. Most of our clients are well aware
of your magazine and came into our sales center as a result
of the fabulous profile on our current projects. We recently received TV
time because of that profile. The Urban Home team has been fantastic to work with
and their design group is the best in Charlotte."
Queen City Real Estate
"Without Urban Home, Spenzac Interiors would not have been successful “out
of the gate” as it has been. As a new store owner with a limited
budget, I was reluctant to spend significant money to advertise,
but now that we are as busy as we are, I can accredit the magazine
for the success. Many thanks to Urban Home for their professionalism and encouragement."
Spenzac Interiors
"I would like to thank you for the incredible response we have received
from your magazine. Nearly half of our business comes from
our ad and story in Urban Home."
Stoneworks Design Group
"As a business owner, it is difficult to make the right decision
in every area of my business, but the decision to advertise
in Urban Home was definitely the right choice. The response
from the ads has provided us with consistently high quality
leads that usually result in sales. Please keep up the good
work with the diversity of the advertisers and the great direct
mail program."
Custom Glass Works
"It is very important that we watch our expenses and make the
right decisions to help grow our revenues. We track EVERY lead
that comes into our store on a spreadsheet, and consistently,
our customers mention Urban Home. And we've tried most advertising
options. Our customers like the full color format of Urban
Home and the informative nature of the articles. And we see
your magazine all over town --- especially in the higher end
retail stores. The quality of these other merchants that distribute
the magazine is important to us as it is reflective of other
high quality stores like ours."
South End Fabric
"We have tried just about every possible print media including other
home and design magazines and the newspaper. Of all our print
media, Urban Home works the best in reaching affluent customers and raising
awareness of our services. In general, Urban Home customers are more
qualified, are ready to make purchasing decisions and through your feature
stories, are extremely well educated on our services. Many customers have
actually met us at the door with a copy of the magazine in hand. Your distribution
is rock solid. We appreciate the help coordinating our feature
stories and we have enjoyed distributing your magazine at various home
shows."
Earth Graphics
"We advertise in newspapers and other design magazines.
By far, our customers mention Urban Home more than any other
source. The combined display ads and feature stories work
beautifully for our high-end antique business."
Olde World Reclamation
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"I’ve been in the furniture business for over 22 years,
and I can honestly say, Urban Home is the best advertising
I’ve ever done. It was well worth every penny. We recouped our
costs in the first several days of running our ad. We get
between 5 to 7 calls a day from Urban Home. My customers love your magazine!"
The Furniture Connector |
"As a smaller company it is important for us to make certain our
advertising is effective. We started receiving phone calls within the first
few weeks of running our ad in Urban Home."
Advanced Renovations
"As the former national sales manager for a national swimming pool
company, I have seen and heard every advertising pitch. In the course of
my 25 years in business, I have NEVER had advertising work as well as Urban
Home. We can directly attribute over $250,000 in new business in the first
three months alone, and the phones are still ringing."
Pool By Design
"We continue to get calls from people who say they saw our ad or
read about us in an article in your magazine. Our feature story, coupled
with our display ad and ‘ask the expert’ column puts us in
full view of affluent consumers."
Cabinetcraft / John Wieland Homes
"When our feature story hit, our phones started ringing...and at
least 75 people personally approached me and told me how much
they enjoyed reading about us. The response far exceeded my
expectations."
Antique Interiors
"We spend an average of $10,000 per month on newspaper, direct mail,
radio and billboard advertising. Urban Home is the most focused media for
our market. Our leads are well qualified and our closing ratios have increased
through Urban Home. Urban Home leads close 1 in 2 and have higher profit
margins than other broader media types that close on average of 1 in 4
with 12% less profit."
Neutocrete
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"Each time our new ad comes out, we can tell an immediate difference
in traffic through our store. The feature story on our business that
ran over a year ago is still bringing people into our store. We have
a copy of the story in our store and it gets a lot of positive feedback
from shoppers."
Classic Attic Antiques |
"Our family has been in the marble and stone business for three
generations and we’ve tried most of the standard advertising options
including newspaper and other regional interest magazines.
Urban Home works the best for us to reach affluent customers.
In fact, we’ve had many
customers actually bring in copies of the stories about our
business into our showroom. This has never happened before.
These customers are well qualified and ready to buy."
Harkey Marble & Granite
"Urban Home has given us the just the exposure we were looking for
and we know it works. Customers frequently mention that they
read our stories and saw our ads."
Ross & Witmer HVAC
"We have been extremely pleased with the number and quality of responses
from Urban Home. In every case we were able to make a sale partially because
we had already had the opportunity to present our products and services
through our feature stories."
Solid Surface Products
"Urban Home is refreshing and appealing to our target market. It
is a great way to educate old and new customers about our business."
Southern Tree Landscape
"We wanted to take a moment to thank you for creating such an excellent
publication. We really have noticed a difference in sales since the article
about our company first appeared in your magazine."
Carolina Cabinet Refacing
"I just wanted to say how glad I am that I placed an ad in your magazine.
Urban Home is unique in its editorial approach and does not have the feel
of an advertisement. It is an upscale magazine that our customers keep
in their homes for a long time. I am very pleased with the quality of our
ad and feature story, as well as the overall response."
Eagle Outdoor Design Group
"Urban Home has been a great advertising tool for my company. My
customers have met me at the door with a copy of your magazine and my feature
story, asking that we make their homes look like the picture in the magazine.
I am very pleased with the results; you offer an upscale, professional
magazine that reaches the customers I have been trying to target."
Window Solutions
"We have been advertising in Urban Home for the last three quarters.
We immediately got results! I highly recommend the Urban Home staff. They
are wonderful to work with!"
Diana's Blinds & Designs
"As small business owners, it was very important that we found advertising
options that gave us the greatest exposure yet was reasonably priced. Your
magazine does both. One of the differentiators about Majestic Bath is the
tenure and combined experience of the principles of the business. While
we felt this was an “interesting story” that should be told,
we found most traditional advertising tools did not allow this message
to be delivered to our customers. Urban Home Magazine was different. Your
magazine has the look and feel of a national home design magazine, but
it also affords local businesses the ability to stretch their marketing
dollars in ways that quite simply work! The customers were well qualified
and were educated on our products. This combination resulted in sales!
Urban Home was a great choice for us to launch our new business! In fact,
of all the other advertising options we chose (local women’s magazines,
newspaper and other local design magazines), Urban Home has worked the
best."
The Majestic Bath
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